10 AI Companies Changing Marketing & Advertising

10 AI Companies Changing Marketing & Advertising 

 Like many industries, the use of data and AI is rapidly transforming advertising. Consumers are seeing these changes in personalized ads in their web browsers, chatbots that help them make purchasing decisions, and influencers who resonate with them. But what exactly is AI-driven advertising? 

Artificial Intelligence in advertising

 Advertising refers to the simulation of human intelligence on AI machines that are programmed to think like humans and mimic their activities based on the information they provide. They use historical information to learn from past experiences and make smart decisions in the future. Advertisers can use AI to create more personalized experiences, target the right audience, select the right thought leaders and influencers, and make quick decisions. 

AI is changing advertising and the surrounding landscape. Advertisers want to optimize the vast amounts of data at their disposal to create better campaigns and drive more impact. 

The importance of AI in advertising continues to increase. Before the assistance of AI, it was difficult to measure the effectiveness of campaigns and where to allocate spending. 

However, media spending is not the only sector of the advertising industry being affected. AI affects planning, analytics, and creativity. AI-based, cognitive advertising can therefore revolutionize a company’s approach to marketing and advertising. When combining AI, machine learning, and big data, advertisers can make better decisions with their budgets to maximize ROI. 

AI can bring a competitive advantage in ad promotion by improving user experience and reducing human error. The potential benefits are clear, and companies are taking notice For example, according to the latest IDC * Expenditure Guidelines, global spending on AI is expected to double in the next four years, from USD 50.1 billion in 2020 to over USD 110 billion in 2024. 

Mad Men Advertising and marketing have changed dramatically since the 1960s, largely due to technological innovations. Clunky typewriters have been replaced by sleek laptops, and advertising campaigns have been greatly improved by data- and artificial intelligence-driven platforms. But while today's technology-infused industry bears little resemblance to Sterling Cooper & Partners, they both have one common goal: to find the right customers. Thanks to AI, this is a more accurate science than ever before. All of these companies use artificial intelligence to create the best possible advertising and marketing strategies.

1. Amplero 

Location: Seattle, Washington 

How it works: Ampelro is a self-described AI marketing hub where customer interactions are consistent across all channels. The product provides a unique perspective on existing customer data, enables marketers to conduct further experiments, and displays important patterns to help teams develop new strategies. 

Industry Impact: After working with Amplero, a mobile carrier company has seen results that include nine times the average earnings per user in the first 30 days and seven times improvement in 90-day earnings life. It even reduced the number of monthly customer touches from 21 to two.

2. Gumgum

Location: Chicago and Santa Monica, California

How it works: GumGum develops an applied computer vision technology that advertisers and marketers can use to place ads more strategically. AI technology scans a wide range of videos and images across multiple platforms, helping marketers deliver more relevant ads, and increase engagement and brand awareness.

Industry Impact: GumGum Fortune 100 works with 70% of companies, including L'Oreal, T-Mobile, Johnson & Johnson, and Miller Lite.

3. Sizmek

Location: Austin, Texas

How it works: Sizmek's AI-powered platform provides insights that help companies better understand customer data and, as a result, create more relevant content and campaigns. Sizmek's AI technology helps analyze billions of data points and predict the best times, messages, and environments to maximize conversions.

Industry Impact: According to Sizmek "lead visionary" Nikos Acuña, "We use AI to unveil and work on previously hidden dimensions and connections between brands and their customers.

4. Albert

Location: New York, New York

How it works: Albert Technologies develops artificial intelligence solutions for brands and companies. The software works with the entire customer lifecycle across channels like Google Ads, Facebook, Instagram, Youtube, and Gmail. Albert, the company’s autonomous digital marketer, runs campaigns from start to finish and provides insights from cross-channel data.

Industry Impact: Harley-Davidson NYC, an Albert client, saw a 566% increase in website views, giving Albert 40% of its motorcycle sales. Since Albert's implementation, several other Harley-Davidson franchises have begun working with AI Digital Marketer.

5.Amplify.ai

Location: Palo Alto, California

How it works: Amplify.ai is a conversational marketing platform that uses AI chatbots to provide a better customer experience. The AI ​​platform can be trained with feeling, intent, and entity to provide better engagement between the bot and the customer.

Industry Impact: Many brands, including Kohler, Change.org, BLUSH.me, and Gabrielle Union's Flales - use Amplify.ai's platform to create and engage customers through personalized messaging.

6. Quantcast

Location: San Francisco, California

How it works: Quantcast's AI audience behavior platform "Q" builds brand-specific predictive models and helps brand marketers and organizations make data-driven decisions aimed at AI-driven viewers through data collected from over 100 million web and mobile destinations.

Industry Impact: 

Using Quantcast, online men's apparel brand Bonobos was able to target potential customers who exhibited similar online browsing behaviors to its current site visitors and converters. According to Craig Albert, vice president of marketing at Bonobos, the company is still "constantly reaching new customers. In just a few months, we've more than doubled our customer acquisitions from display advertising."

7. Google

Location: Mountain View, California

How it works: Google's responsive search ads enable marketers to access up to 15 headlines and four description lines. The company's machine learning tool then determines which combination works best for a given search query. It also optimizes ad placement and local campaigns

Industry Impact:

 eBay brand GittiGidiyor, which uses Google's smart shopping campaign to manage ads, has seen a 28% increase in advertising spend and a 4% sales bump.

8. Influential

Location: Las Vegas, Nevada

How it works: Influential is an influential marketplace that employs AI to advise social media influencers on brands and companies. Influential Engine analyzes data to identify relevant influencers for brands based on audience population as well as psychological and relevant data.

Industry Impact: Kia Motors has put the influential marketplace to work for its 2016 Super Bowl commercial. By using influencers to post branded content, it has raised awareness of Kia Optima and the #AddPizzazz campaign.

9.Invoka

Location: Santa Barbara, California

How it works: Invoca provides call tracking and analytics services for marketers, crediting incoming calls to specific digital campaigns. The AI ​​platform simplifies attribution by analyzing live phone conversations and creating predictive models to provide accurate feedback on workable data and conversions.

Industry Impact: Microsoft's online sales destination, the Microsoft Store, receives a large number of purchase calls, but customer data is often unavailable for attribution purposes. Invoca enables Microsoft to track calls and the resulting revenue features on the channels from which those calls came. According to Mitch Gray, head of display advertising at Microsoft, the company has already experienced 30% revenue growth.

10. Ada

Location: Completely remote

How it works: To build strong bonds between brands and customers, Ada has built an advanced automation platform. Companies can rely on Ada's technology to track customers on their journeys, initiate timely interactions, and connect with customers across digital and social channels.

Industry Impact: Ada's automation platform creates positive customer interactions, increases customer base, and reduces churn. Now businesses can provide 24/7 service and simplify repetitive tasks As a result, teams can spend more time deeply resolving issues and improving the customer experience.

 

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